Mission

“Wherever you are, you are privileged” is our company slogan which serves as a constant reminder that no matter what obstacle you come across in life, it is always a privilege to be alive! No matter what is happening in our world, we have the privilege to ride it out. Horseback riding is a beautiful symbol of this. Because for every low, there is a high. It is all a part of life’s journey!

Our company's mission is to invest portion of profits to rescue and rehabilitate horses in need. I created this brand for everyone who loves horses, wants to be reminded of them, help a horse in need or just horse around the barn. Wherever your journey takes you, one thing is for sure: you will enjoy being comfortable in our style-driven apparel!

- O. M. –